Internet giants Yahoo and Flipkart team up to give users in India a new online shopping experience.
On Friday the two companies announced a partnership to host a gateway to the Flipkart.com marketplace directly on the Yahoo India homepage. It allows users to get one step access to the Flipkart shopping site, while simultaneously consuming news and content spread across the Yahoo network.
The Yahoo-Flipkart co-branded site, appears as a Shopping tab on the Yahoo India homepage. It allows its users to directly explore the massive range of over 20 million products available on Flipkart, including electronics, apparel, books, home furnishings and kitchen & large appliances. The site is also been released for smartphones and tablets.
Commenting on the fast pace growth of online shopping, Yahoo India Managing Director Gurmit Singh, said “Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products.
He further said, “With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”
Mausam Bhatt, Director of Online Marketing shared Flipkart's excitment on the new partnership. He said, “At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.”
Flipkart.com launched in 2007 in a span of mere 7 years has gained the popularity of India’s leading e-commerce marketplace.
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