With the launch of First View feature, online social networking service Twitter is giving Indian businesses a new way to advertise on its platform. The new tool offers marketers an engaging and highly visible way to share their brand story with compelling video creative across Twitter's audience.
With the launch of First View feature, online social networking service Twitter is giving Indian businesses a new way to advertise on its platform. The new tool offers marketers an engaging and highly visible way to share their brand story with compelling video creative across Twitter's audience.
The feature was first launched in the US earlier in February, however, it is now available in 29 countries across Asia Pacific markets including India. Accordingly, First View will empower Indian businesses of any size to scale their marketing campaigns with video and real time, public conversations on the social network platform. Tata Motors India is among the first advertisers in the region to leverage the feature.
According to Maya Hari, senior director for product strategy and sales, for Asia Pacific, Latin America, and emerging markets at Twitter, audiences are today demanding video content. “With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds. First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period,” said Hari.
“When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a promoted video from that brand,” it said.
While the Twitter has not shared any details on its pricing, industry experts said that brands / advertisers will have to pay top dollar to have their communication on a user’s timeline.
Keeping food farm fresh
Europe’s leading home appliance brand Bosch Home Appliances has launched its Serie 4 Refrigerators that have been designed specially to suit the Indian consumers. The refrigerators are priced Rs 34,300 going up to Rs 49,500 and will be sold through the 30 Bosch brand stores in addition to 1,500 leading electronic stores across India. Gunjan Srivastav, MD & CEO, BSH Household Appliances Manufacturing Pvt Ltd, said that with the rising temperature and humidity, food storage is a major concern in India. “Food purchased from the market does not remain fresh for long. Consumers either compromise on the reduced taste and nutritive value or there is food wastage. The new refrigerators have been developed based on detailed consumer insight and research and the consumer no longer needs to compromise. The Serie 4 promises to keep food farm fresh with its unique features. Also it is available in a wide range of capacity which ensures it meets the need of all types of consumers,” he said.
Bournvita cookies
Confectionery giant Mondelez has introduced uts second biscuit brand 'Bournvita' in India, five years after it first entered the segment with Oreo. Priced Rs 10 and Rs 25, Bournvita cookies are pitched for morning snacks and would be available on shelves from May. “Cadbury Bournvita is our second offering in the biscuit space in India. It has been developed specially for the Indian market. Biscuits category in India is estimated to be around Rs 25,000 crore and has been growing steadily,” said Chandramouli Venkatesan, managing director, Mondelez India Foods.
Maharaja air coolers
Consumer durable brand Maharaja Whiteline launched a new range of desert and personal air coolers in the market. The new variants have been developed after extensive research and development and boasts of high in-class air delivery and air throw distance in addition to energy efficiency. A three-speed blower control is accompanied by four-way air deflection thus ensuring even cooling throughout the room. The series comprises of three hi-comfort desert coolers and seven well-designed personal coolers. All the models come with castor wheels for easy movement and are priced between Rs 7,699 and Rs 17,699. Shirish Khedkar, senior vice-president – sales, Groupe SEB India (P) Ltd, said, “We saw a great season in 2014 as well as 2015 despite a muted industry performance and now we are determined to replicate this performance and consolidate our position as a leading player in the air cooler category. With all the new features, the new range fits well for the tropical Indian summers.”
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