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When cola and coffee collide

Thursday, 19 January 2006 - 9:16pm IST
Well, Pepsi is launching a new variant Pepsi Café Chino. It is a cola with a flavour and an aroma of coffee. Actresses Kapoor and Chopra are endorsing the new product.

NEW DELHI: Priyanka Chopra, the ‘kick of cola’. Kareena Kapoor, the ‘kiss of coffee’.


The two star in a Farah Khan production. Their role: to dance and seduce a dude. But, the strange part is the two actresses are available in a bottle. Makes no sense, right?


Well, Pepsi is launching a new variant Pepsi Café Chino. It is a cola with a flavour and an aroma of coffee. Actresses Kapoor and Chopra are endorsing the new product. While Chopra personifies cola part of the drink, Kapoor coffee. To highlight the intriguing combination of cola and coffee, the two are going to be seen in a 30-second television commercial of Pepsi Café Chino slated for release on January 27.


The television commercial is produced by Farah Khan’s Red Chillies Entertainment. Supplementing the commercial would be a radio and an outdoor campaign.


Like the Pepsi Blue launched during the World Cup, Pepsi Café Chino is another innovation. The Pepsi officials see the new variant as ‘a great way to kick-start the New Year’. However, the latest innovation comes with an expiry date. The new variant will be available for a limited period of two months and will hit shelves on January 21.


Pepsi Café Chino will be available in glass bottles of size 200ml and 300ml, PET bottles in 600ml and the 250ml non-returnable glass (NRG) bottle as well.




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