Business
Maruti Suuzki Vitara Brezza, Baleno, Ciaz and S-Cross accounted for over 25% share of the company's total domestic sales in April.
Updated : Mar 21, 2018, 06:23 AM IST
Maruti Suzuki India (MSI) inched closer to controlling half of the domestic passenger vehicle market after grabbing over 48% share in April, driven by sales of premium models such as Vitara Brezza, Baleno, Ciaz and S-Cross.
The country's largest carmaker, which closed last fiscal with a seven-year high market share of 46.8%, saw its four models accounting for over 25% share of the company's total domestic sales in April.
"Our growth from new models has been 17% more than what we received with new models in same period last year," MSI Executive Director, Marketing & Sales, R S Kalsi told PTI.
New premium offerings, Ciaz, Baleno, Vitara Brezza and S Cross have been the primary growth drivers, he added.
The company's entry into new segments has brought in additional sales volume with the leading four sellers from the company's stable -- Alto, DZire, Swift and WagonR -- continuing to hold top positions, he added.
Last month, the four premium models -- Vitara Brezza, Baleno, Ciaz and S-Cross -- sold 25,603 units accounting for 25.42% share in the company's total domestic sales of 1,00,709 units.
In April, the company's utility vehicle sales including models like, Gypsy, Ertiga, S-Cross, Vitara Brezza surged 260% to 16,044 units compared with 4,452 a year ago.
The compact sedan segment sales grew 8% last month to 45,700 units mainly driven by Baleno, which outpaced rival Hyundai's i20 by selling 9,562 units.
While the mid-segment sedan Ciaz sold 5,702 units in April, just 91 units short of segment leader Honda City.
"The sales growth of 16.2% in April and market share of over 48% in the domestic passenger segment is in line with our overall target of achieving double-digit growth in the current fiscal," Kalsi said.
"Bookings for Vitara Brezza have crossed 55,000 mark while Baleno continues to excel in its segment," he said adding that the S-Cross sales continue to be in the region of 2,500 units a month.
In comparison, sales of the mini segment cars like Alto and WagonR declined 9.9% to 31,906 units in April compared with 35,403 units in year ago period.
The company had sold a total of 1,17,045 units in domestic market last month, up 16.2% from 1,00,709 units in the year ago period.
For the 2015-16 fiscal, MSI had posted its best-ever annual sales of 14,29,248 units, a growth of 10.6%.
This comprised highest ever domestic sales of 13,05,351 units and 1,23,897 units of exports.