TV advertising volume grew 12% in 2013, print up 6%: AdEx

The advertising volume on television grew 12% in 2013 as against 10% in 2012, and that of print grew 6% in 2013 vis-a-vis 9% in 2012. These figures were released as part of the all-important AdEx for the year 2013 for the print and television sectors on Wednesday.

Adspend numbers from across media agency networks have already been revealed as have the industry size figures from the Ficci-KPMG report earlier this month, but the figures from AdEx India, a division of TAM Media Research, give a detailed breakdown of volumes consumed by various industry sectors and corporates. The figures for ad duration is in seconds for television and is in column centimetres (CCMs) for print.

In TV ads, the biscuit and fairness cream categories are out from the Top 10. Among advertisers on TV, Samsung and Marico are out while Bharti Airtel and L'oreal are in. Airtel was in the list of 2011.

Among print ads, the B2C and online shopping category is out from the Top 10. OTC product range and mobile phones are the two new product categories in the Top 10, the latter indicating the amount of ad spends by mobile phone makers. In the list of advertisers, very interestingly, SBS Biotech the numero uno this year, was ranked ninth last year and Hindustan Unilever, which was at ninth spot last year, is the third among print consumers.

By arrangement with MxMIndia.com