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TrustPort kicks off Asian foray from India

Saturday, 20 February 2010 - 3:19am IST | Place: Hyderabad | Agency: DNA
TrustPort will launch products across four segments in India — retail, SME, corporate and some special products.

TrustPort, one of Europe’s leading data security players, is foraying into the Indian market. The company is setting up its marketing office in Mumbai and the technical centre in Hyderabad. The Indian foray is said to be its first step to capture the growing opportunities in the Asian data security market.

“Apart from our home market in the central Europe, we have strong presence in the UK, Spain and Latin America. Now, we are exploring opportunities in the Asian market,” CEO Vladislav Nemec, said.

Nemec said India, China and Indonesia are proving to be attractive markets for security companies and TrustPort would start its Asian journey from India. “We are planning to focus on four key segments including retail products for PC users, SME, corporate and some special products.”

“In fact, it is for the first time we are packaging a product for SME segment exclusively. In Europe, SMEs do not buy security products packed in a box and it is all done through the electronic mode,” he said.

TrustPort, which is among the top five security companies in the European market, claims its security solutions are superior since it uses multiple engine technology leveraging on the engines set up by other security companies.

Based in the Czech Republic, the company is targeting €100 million revenue this year.

“In India, we are targeting $1-2 million revenue in the first year and in the next five years we want to have a market share of about
30%,” Nemec said.

The company has decided to explore the Indian market much ahead of making forays into the US. It is also working on finding its way into the American market. “The market dynamics in the US are different. People there go by the brand. We are not strong in terms of branding in the US market. We want to first make our presence felt in other parts of the world first before going to the US. Once we get our pie in the non-US markets, we would look at presence in America,” he said.

However, the company has already started working on original equipment manufacturer deals with hardware makers in the US, particularly with a leading flash drive player for installing an anti-virus solution at the source.




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