Toyota drives in luxury brand Lexus to India with 3 models

Japanese auto major Toyota's luxury brand Lexus today entered India with the launch of three models priced up to Rs 1.09 crore (ex-showroom).

Lexus introduced the RX Hybrid model priced at Rs 1.07 crore, RX F Sport hybrid at Rs 1.09 crore and ES 300h hybrid sedan priced at Rs 55.27 lakh (all prices ex-showroom).

The company also unveiled its top end SUV LX450d, but didn't announce price, along with the fifth generation Lexus LS which would be available for sales from next year.

Lexus is entering the Indian market with an aim to tap the growing number of luxury customers, specially those Toyota customers who are looking to upgrade.

"Toyota manufactures Camry hybrid already in India and many of the customers are looking to upgrade. Therefore, it is the right time for Lexus to enter the Indian market so that our customers don't go to other brands," Lexus International President Yoshihiro Sawa told

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)