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The Indian brandwagon

Airtel, Reliance see big jump in global brand rankings and value for this year, Tata firms slip

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The trouble brewing in the boardroom between Cyrus Mistry and the Tata Group former chairman Ratan Tata may have come to end now, but it lead to erosion in its brand ranking. Tata brand’s ranking declined to 103 in 2017 from 82 in 2016 in the ‘Most Valuable Brands of 2017’ list by Brand Finance. The Brand Finance Global 500 report included the top 500 companies globally.

Not only the rank, even the brand value has now reduced to $12.8 billion in 2017 from $13.6 billion in 2016, a decline of 6% .

The second Indian brand was Airtel, which climbed to 190 in the list from 242 a year ago. 

The brand is currently the leading telecom player in India. Despite the competition from Reliance Jio, it is regarded as one of the best placed in the market to take on any new player. 

  Airtel’s brand value has grown to $7.7 billion in 2017 from $5.7 billion in 2016.

In the list, government-owned insurance player Life Insurance Corporation (LIC) continues to grow its brand and has seen its ranking advance to 222 from 283 rank in 2016. LIC’s brand value has grown from $4.9 billion in 2016 to $6.8 billion in 2017.

In the IT space, Infosys continues to dominate and has made big advances. 

As a brand too, it has seen its name grow despite the tough geo-political and economic conditions. Its brand ranking has jumped 50 spots to 251 in 2017 from 301 in 2016 and brand value has grown to $6.2 billion in 2017 from $4.7 billion a year ago.

Meanwhile, HCL Technologies has seen its ranking increase to 378 in 2017 from 496 rank last year. It’s brand value has soared to $4.4 billion in 2017 from $3.2 billion.

State-owned bank State Bank of India (SBI) riddled with non-performing assets (NPAs) and bad loans has taken a hit in its brand ranking as it dipped to 294 spot in 2017 from 244 in 2016. SBI’s brand value has declined to $5.5 billion in 2017 from $5.7 billion a year ago.

Reliance Industries Ltd (RIL) has made big strides with the launch of Reliance Jio. 

This has created great disruption in the telecom market, and its rising profits in the core business has seen its ranking advance by nearly 100 spots from last year. Its rank on the list rose to 345 rank from 442 rank in 2016. 
RIL’s brand value has grown significantly to $4.8 billion in 2017 from $3.5 billion in 2016.

Indian Oil was the next Indian brand on the list and saw its ranking rise to 369 in 2017 from 494 in 2016. 

The oil & gas company’s brand value has grown to $4.5 billion in 2017 from $3.2 billion a year ago.

The last Indian brand which was in the Global Top 500 list was Larsen & Toubro which saw its ranking decline to 498 from 479 ranking in 2016. L&T’s brand value has increased to $3.5 billion in 2017 from $3.3 billion in 2016.

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