The City was averaging at close to 6,000 a month till

some months back (last month Ciaz sold 5,360 units), while its second best model and the low-end sedan Amaze averages a little over 4,000 a month, and its small cars Jazz at 2,500 and the Brio at a low 500 a month.

Its MPV model BRV is doing reasonably well with averaging 1,000 units a month, while the first MPV Mobilio is struggling.

Ueno said the City sales declined in the past few months because the company was in a phase out stage as it was preparing the new fourth general version of the City.

Asked on the need to keep investing on a struggling brand from day one, company's senior vice-president for sales and marketing Jnaneswar Sen said they can't just phase out a model so suddenly and without recovering the investment.

"We failed to properly understand the MPV in general and especially large market of white-plate commercial segment.

We should have done more market research on this sub-segment but the largest in the category," Sen told

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)