Ten Sports to hike ad rates for India-South Africa series by 20%

Zee Entertainment’s Ten Sports, which will broadcast live the upcoming India-South Africa cricket series, has raised advertisement rates by 20% effective today as it has already realised 90% of its series revenue target of Rs120 crore.

“We are hiking the rate for the 10% remaining slots by 20% from Tuesday,” said Rajesh Sethi (pictured), CEO, Ten Sports.

The current rate is Rs4.25 lakh for a 10-second advertisement during the live telecast of one-day internationals (ODIs) and Rs1.25 lakh for Test matches.

Micromax is the co-presenter for the entire tour. Xolo, Vodafone, Havells, Go Daddy, We Chat, Daikin, Tata Motors and ITC are associates. Kent is the title sponsor and iBall the co-presenter for the studio show.

The channel has spent Rs10 crore in marketing and publicising the broadcast of the series, which is billed as one of the most eagerly awaited international cricket encounters.