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Tata Motors unveils new petrol engines to rev up sales

Tuesday, 21 January 2014 - 12:44pm IST | Place: Mumbai | Agency: dna

In order to enhance its presence in the petrol segment, Tata Motors on Monday said it is working on a family of petrol engines that would power its future models in the passenger vehicle (PV) market.

The company on Monday announced the launch of Revotron Series, its next generation petrol engine family. It also unveiled the first engine from the series – a 1.2 litre turbocharged petrol engine.

The company, a strong player in diesel PV segment, expects the new range to help it garner a bigger chunk of the market which is shifting towards petrol cars due to narrowing gap between petrol and diesel fuel prices.

“We are under-represented in the petrol segment. So it’s a big play for us to gain the rightful share,” said Ranjit Yadav, president, passenger vehicle business unit for Tata Motors.

The company currently has a market share of around 9-10% in the diesel category and it intends to have a similar share in petrol with the launch of new engines.

“We want to be a serious player in the passenger vehicle business. So, we want to be in the entire range. Entire range would include, the smallest range which is the Nano, going right up to big sedans,” said Girish Wagh, vice-president & head small car project at Tata Motors.

Company’s current gasoline engine goes on its existing portfolio, which includes Nano, Vista, Indica and Manza range.

Tata Motors will continue the existing engines, while phasing them out will depend on the kind of response the new range receives.

“We will continue with those, in fact we have received a good acceptance for the gasoline engine on Nano. So that will continue and remaining ones will also exist, but as we go ahead and launch these new engines we will study the response and then decide whether the existing engines can go further,” said Wagh.

It took Tata Motors about three years to develop the new engine, while it did not disclose the investment for it.

With new engines the company is also looking to tap the global markets.

“The new engines are Euro V ready. We are already exporting our passenger vehicles to number of markets. In many of these markets petrol is an important play. With these kind of engines we will able to address the petrol market more effectively,” said Yadav.

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