This year, 20% of the brands in the table are new entries from a wide range of sectors, e-commerce, pharmaceuticals, automobiles, telecoms, heavy engineering and banking.
Tata Group was named India's most-valuable brand with a value of over $15 billion for the second consecutive year in an annual study conducted by Brand Finance. The survey considered 100 brands for valuation.
This is the first time that Tata Group has crossed a valuation of $15 billion, the brand valuation consultancy said. However, brand value was a little slow this year, with only a 4% increase compared to 2014.
Globally, Tata Group was ranked 65th in the Global 500 list put out by the brand valuation consultancy in February.
Tata Group was followed by India's largest public sector bank State Bank of India (SBI), valued at $6.5 billion, followed by Life Insurance Corporation (LIC) at $4.9 billion.
"Tata is India’s leading brand by a long way on almost every measure. It is the only truly global megabrand originating in India, but there is a new generation of Indian brands following in Tata’s footsteps," the company said.
This year's list added 20% new entries from various sectors including e-commerce, pharmaceuticals, automobiles, telecoms, heavy engineering and banking.
Online retailer Flipkart made it to the list at the 86th position with a brand value of $255 million.
Commenting on the results, Brand Finance India’s Ajimon Francis stated, “There is increasing competition for places in the Top 100. Emerging sectors like E-commerce, telecommunications, technology companies, banking services are particularly competitive. Staying in the premier league of brands will require a world beating product or service, differentiation and a strong vision and mission, including a strong ethical stance. Royal Enfield, Flipkart, Micromax and Sun Pharma are all potentially world beating powerhouse brands.”
Top Ten list
SBI ranked 200th in the Global 500 list, LIC came in at 277, Airtel at 344, Reliance at 413, Indian Oil at 448, Infosys at 456, Larsen & Toubro at 480, HCL at 497.
Brand Finance, in a press release, said, "New entries reveal the success of (the) Indian industry and demonstrates growing competitiveness. Top-ranked companies will have to to pay closer attention to the value of their brands. Continued investment in customer relationships, technology, advertising and brand strategy will be imperative to stay on top."
Brand Finance has developed a Brand Strength Index (BSI) to determine the strength of a brand. The analysis comprises of marketing investment, brand equity and the impact of these on business performance.
On the basis of Brand Strength Index, brands are rated from AAA+ to D, with AAA+ being "extremely strong" and D indication "fail".
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