Taj, Shangri-La jointly launch loyalty prog - Warmer Welcomes

Taj Hotels Palaces Resorts Safaris and Shangri-La Hotels and Resorts today said they have jointly launched a programme 'Warmer Welcomes'.

'Warmer Welcomes' is an integrated loyalty program across a portfolio of over 200 hotels under the two brands, a release issued here said.

It offers Shangri-La Golden Circle and Taj InnerCircle loyalty programmes reciprocal benefits and an opportunity to earn their preferred loyalty currency when staying at any Shangri-La or Taj property located in 131 destinations, it added.

------------------------------------------- Panasonic Batteries ropes in PV Sindhu as brand ambassador Panasonic Energy, a manufacturer and supplier of dry cell batteries and lighting products, today said it has appointed Olympic silver medallist PV Sindhu as its brand ambassador for three years.

The 21 year old, ace-badminton player has been signed on for Panasonic's Battery division for the next three years as a part of strategic decision to enrich the brand image, it said in a statement.

"Not only she resonates our vision of becoming the No.1 (global battery manufacturer) but also possesses the right mixture of dedication, reliance and charisma which makes her the ideal choice for Panasonic," Panasonic India and South-Asia President and CEO Manish Sharma said.

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)