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SpiceJet joins fare war as fliers lap up AirAsia offer

Wednesday, 4 June 2014 - 7:40am IST | Place: Mumbai | Agency: dna

SpiceJet, the second-largest low-cost carrier in the country, has responded to Air Asia's promotional offers with similar fares.

The airline on Tuesday announced a promotional offer starting from Rs 2,999, on all its "via" and onward connection flights.

The Rs 2,999 fare, offered for one-way travel, inclusive of all taxes, is available on several routes while the promotional offers were so far restricted to a few Southern sectors.

The airline said the latest offer is aimed at stimulating travel from second tier cities.

The much-anticipated entry of Malaysian carrier – Air Asia – has led to several fare wars this year. AirAsia India last week announced its introductory fares at Rs 999 on Bangalore-Goa and Bangalore-Chennai routes. The competition got intensifed after IndiGo, the biggest low-cost carrier, too offered similar or rather cheaper fares on the similar routes under its Re 1 scheme.

On the other hand, SpiceJet's promotional scheme announced on Tuesday is applicable across the second tier cities on its network. This sale is applicable for bookings made between June 3 and June 5, 2014, for travel between July 6, 2014 and March 28, 2015. The offer is available on first-come-first-serve basis.

"We, at SpiceJet, are focused in our effort to stimulate travel, and with this campaign we hope our customers in second tier cities will benefit from the super low fare," said Kaneswaran Avili, chief commercial officer, SpiceJet.

"While all previous and other airlines promotions only focus on point to point travel, we do not wish to exclude our second tier customers who do not have direct connectivity to other second tier cities," he said.

Meanwhile, AirAsia India, which will start its first flight on June 12, began its bookings last week on Bangalore-Goa and Bangalore-Chennai routes. The airline on Tuesday said it sold out 25,000 promo seats within 48 hours of opening for bookings. The first flight from Bangalore-Goa on June 12 was sold out within 10 minutes of opening for sales, the airline said.

Mittu Chandilya, chief executive officer of AirAsia India, said in a statement, "We are very excited by the feedback we received from the market. Our motto has always been to make everyone fly, and we have already begun to show that we are true to our promise. We will revolutionise the Indian aviation industry with our quality services."

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