Sony starts manufacturing BRAVIA TVs in India

To perfect its television business operations in India, Sony has started manufacturing BRAVIA TVs in India on OEM partnership with Competition Team Technology (India) Pvt. Ltd.  at Sriperumbudur, Tamil Nadu. To begin with, Sony will start manufacturing two models, both Android TVs. The first shipment will start from 4 August 2015.

Kenichiro Hibi, Managing Director, Sony India said, “India has been an important strategic market for Sony and this development underlines our continued commitment to this market as well as our alignment with the Government of India’s ‘Make in India’ program" 

“We see huge potential in the TV business as conversion from CRT TV to LCD TV by Indian customers is expected to accelerate over the next few years. There is also very high demand for technologically advanced products such as 4K and our newly launched Android TVs. Keeping in mind this buoyant demand from customers in this market, it is likely that a big chunk of TVs sold in India may originate from this unit in the future,” he added.

BRAVIA is the highest selling category and contributes more than 40% to the overall sales of Sony India and in FY14 clocked sales of Rs. 10,600 crore.