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Samsung to launch 4 new mobile devices in India next week

Wednesday, 19 February 2014 - 6:00am IST | Place: Bali | Agency: dna

Two new handsets and tablets part of a 12-product launch at the Samsung Forum 2014 in Bali.

Samsung has unveiled a new range of consumer durables and mobile devices at its Samsung Forum 2014 in Bali, Indonesia, which would be to be launched in India by next week.

The products that have been customised for the Indian market include a smart washing machine, a 78-inch curved ultra hi-definition TV, triangle air conditioners and smart showcase refrigerators. The prices of the products, which come with a 10-year warranty, will be revealed closer to launch date.

In the mobile segment, Samsung launched the 5.5''Galaxy Note3 Neo handset priced at Rs 40,900, 5''Galaxy Grand Neo, supporting 12 Indian languages, priced at Rs 18,450, 7'' Galaxy Tab3 Neo priced at Rs 16,490, and the 12.2'' Galaxy NotePro, priced at Rs 64,900, based on its three key market differentiators of large-screen display, portability in size and weight and customised stylus for onscreen writing.

In the IT segment, Samsung has launched UHD monitors, NFC smart printers, and two smart cameras, including the Galaxy Camera 2.

B D Park, president and CEO, Samsung West Asia, said, "India is one of the biggest markets for Samsung, and while 2014 was an exciting year for us, as a market leader, we continue to create new markets with our innovative product portfolio."

Samsung, which boasts an installed base of 80 million Samsung mobile users, believes it is well positioned to capture the next 100 million users in India this year.

Speaking on the 4G focus, with the backdrop of the recently concluded telecom auctions, Vineet Taneja, country head, mobile and IT, Samsung India, said, "Samsung is in talks with all 4G operators and will launch more 4G devices to complement its existing 4G-enabled Samsung S4 mini handset, as soon as the operators reveal their device strategy for 4G, which should be in a month's time. Customers can expect international roaming with multi-brand coverage and 4G compatibility in all devices in the near future, as well."

On the enterprise business, a rapidly emerging focus area for Samsung, Sameer Garde, country head - enterprise business, Samsung India, said, "We plan to increase our enterprise target from 8-10 cities to 40 cities this year. We have launched an online partner programme called Samsung Team of Empowered Partners two months ago, which will help us leverage tier 2 and 3 cities as well." Samsung has set up a team three months ago to focus only on the government segment, which is gaining traction of late.

"Going forward, our focus areas would be BFSI, retail, healthcare, education, hospitality and government. Our recent contract wins include a prominent bank and a large government agency for which we developed a customised secure Android device," he said.

The writer was hosted by Samsung in Bali, Indonesia

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