Electronics major to target buyers in the Rs 15,000-Rs 30,000 range; smartphones to hit market in the coming weeks
Kick-starting the new year in style, Samsung Electronics has launched four new smartphones in the Indian market. Targeting the mid-segment buyers in the Rs 15,000 to Rs 30,000 range, the new smartphones offer a mix of style, design and a host of features desired by the Indian consumers for long, Samsung officials said citing an internal survey.
According to Mohammad Asim Warsi, vice president – IT & Mobile – marketing, Samsung Electronics, "Premium build with full metal unibody design, enhanced social media experience, slim design, superior hardware and software are key attributes of the new smartphones that will hit the market in the coming weeks."
The Indian mobile phone industry, according to industry estimates, has been growing at higher double digits of around 30%. While the level of competition is high, with Indian and international brands vying for an increased share of the pie, Samsung officials said, the company has grown upwards of 30% and continues to enjoy a leadership position in the market.
The new smartphones being launched are under the Galaxy A (3 & 5) and E (5 & 7) series of which the ones in A series are also the slimmest units offered by Samsung yet. In fact, the E series phones have been launched for the first time in India and will be introduced in the other markets eventually.
The Galaxy A3 priced at Rs 20,500 will start retailing this weekend while A5 costing Rs 25,500 will be made available next week from January 15. The E5 (Rs 19,300) and E7 (Rs 23,000) smartphones are set to hit the stores post January 20, 2014.
"The mid-segment is not only witnessing high growth but is also valued significantly by the consumers. We are envisaging further acceleration in terms of growth in the current year as the new launches will expand and help gain trade share in India," said Warsi.
While not sharing specifics about the company's promotional strategy for the new smartphones, Warsi said, the company will adopt a 360 degree approach to promote the new handsets. While television campaigns and digital mediums will be key focus areas, the company remained tight-lipped on budgetary allocation for advertising and promotional activities for the next 12 months.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}