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Samsung lines up durables push

Wednesday, 30 January 2013 - 5:59am IST | Place: Chennai | Agency: DNA
Samsung India Electronics is aiming at a 35% turnover growth this fiscal on the back of its new range of split air conditioners and refrigerators.

Samsung India Electronics is aiming at a 35% turnover growth this fiscal on the back of its new range of split air conditioners and refrigerators.

Last year, too, its revenues grew 35% to Rs27,000 crore.

Rajeev Bhutani, head - home appliance business, Samsung India, said, “With the 2013 range, we are looking at a 50% growth both in the split air-conditioners and refrigerator categories.”
Samsung’s home appliance segment grew 7% in 2012, with the frost-free refrigerator category growing 25% and split AC segment 88%.

The company had a 24% market share in the overall refrigerator category in 2012 with the frost-free share of 33.6%, up from 31% last year.

Mahesh Krishnan, VP-consumer sales, said the split AC segment grew 27%, which was very good.

“We exited the window AC market last year and are now focusing completely on the split ACs with the new range,” said Krishnan.

The company is also looking to almost double the number of Samsung Digital Plaza, its single-brand retail store chain, to 600-700 by December.

Samsung has launched 29 new split AC products for the Indian market in the price range of Rs23,100-60,990.

Its new digital inverter refrigerator series is customised for the Indian market. With a strong compressor, the new range eliminates the need for a separate stabiliser.

“The refrigerators come with a 10-year warranty, which is a world’s first. Other features include ‘coolpack’ that delays the rise in temperature when the power is off and prevents food from spoiling,” Bhutani said.


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