Royal Enfield opens direct distribution subsidiary in Brazil, 2nd outside India

Motorcycle brand Royal Enfield has announced the opening of its second direct distribution subsidiary outside India, in Brazil. The direct distribution subsidiary - Royal Enfield Brazil - will sell the motorcycles to dealers and conduct all the front-end development and marketing and aftersales in the country, Royal Enfield said. 

The first one was in North America, called Royal Enfield North America, which was set up in 2015. 

In Brazil, Royal Enfield's Sao Paulo will be its headquarter, with the first flagship store in Avenida Republica do Libano. 

The Sao Paolo regional office will be headed by Claudio Guisti, Country manager, Royal Enfield Brazil, who will look after the operations, sales, marketing, communication, warranty, and aftersales services. 

Commenting on the launch of Royal Enfield Brazil, the company's president Rudratej Singh, said, " We see a huge opportunity in Brazil that has a hugely underserved mid-sized motorcycle market with a massive commuter base. In the coming years, Brazil can become one of our bastion markets outside of India and help us become a leader in the middle weight motorcycle segment globally.”

Royal Enfield offers three models in Brazil - the Bullet 500, the Classic 500, and the Continental GT (535 cc).