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Rolls to custom-design it in India, too

Friday, 22 February 2013 - 6:34am IST | Agency: dna
Love your Rolls Royce? You might soon be able to custom-print your signature on it or put a customised wineglass-holder inside the car.

Love your Rolls Royce? You might soon be able to custom-print your signature on it or put a customised wineglass-holder inside the car.

If all goes well, a Rolls Royce customer in India can order a car made to his taste and ideas, beginning the end of this year.

“We are still going through a study phase. We are talking to designers and other professionals. These ideas take some time to come to market since we also have to give priority to the quality of the product,” said Herfried Hasenoehrl, general manager (emerging markets Asia), Rolls Royce.

Once the idea is finalised, the company will put up its legendary Phantom and Ghost models for customisation. The two cars cost between `3.2 crore and `4.9 crore.

The customised cars are expected to be special editions. Company officials, however, refused to put a number to the cars to be customised and sold in India.

Rolls Royce sold about 2,500 cars in 2012 and has about 200 customers in India over the last decade or so. The company has already tried out the customisation in the Middle East market.

“We will consider the journey of Rolls Royce in India, its history, the pricing preferences and other aspirations of Indian customers in order to bring out the India edition of the car,” said Paul Harris, regional director, Asia Pacific.

On Wednesday, Rolls Royce launched its third dealership in India – after New Delhi and Mumbai – in Hyderabad.

The company has had a long relation with the city, dating back to the Nizams. Indeed, Mir Osman Khan Siddiqi Asaf Jah II, the Nizam of Hyderabad, was a marquee customer. According to records, he had purchased 50 Rolls Royce cars in his lifetime and his collection included a Barker coach built Rolls Royce Silver Ghost, which he had acquired in 1912 and used as a ceremonial coach.

The company plans to add more dealers in India, in locations like Chandigarh, Chennai and elsewhere in the western parts.




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