The two companies are set for a fresh cola war as they introduce these mini cans and PET bottles (150-180 ml)
PepsiCo and Coca-Cola will look to introduce miniature size versions of their cola drinks in order to boost consumption at a time when consumers are cutting back due to health concerns. The two companies are set for a fresh cola war as they introduce these mini cans and PET bottles (150-180 ml).
These miniature products will be made available in multi-packs and pushed through online marketplaces to attract customers and boost consumption, according to the report of a leading news agency.
Vipul Prakash, Vice President (beverages category) at PepsiCo India in the report said that there are times when consumers look for bite-sized pack and that new packaging creates a lot of excitement around the product. He further added that when they had introduced 'My can' and other slim packaging, it had set a precedent in the market.
The new 150ml cans from Pepsi and the diet version will be launched at a price of Rs 15. They will also look to introduce multi-packs. Mini versions of other cola drinks under its wing such as Mirinda and Moutain Dew may be launched later.
Coco-Cola, on the other hand, is planning to launch a slightly larger version at 180ml for cans and 300ml for PET bottles, said the report. It is expected to be launched at a price of Rs 20 each.
The minitures will be introduced for its entire portfolio of cola drinks which include Coke Zero, Diet Coke, Thums Up, Sprite, Fanta and Limca.
The current prices for the cola drinks include Rs 12 for a 200ml of the glass bottle version, Rs 15 for the 300ml glass bottle version and Rs 35 for the 600ml PET bottle.
While the new miniature versions will have low prices, the consumers will end up paying more per ml, said the report. This is due to the price-packaging architecture which has been used successfully in other markets globally where consumption has been decreasing and price-hikes have not worked well.
These cola giants are expected to market these products heavily in smaller towns where lower price points have helped push sales volumes.
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