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Pantaloon plans big box for sports

Thursday, 10 September 2009 - 3:41am IST | Place: Mumbai | Agency: dna
Singh said that the total size of the sports market in India including organised and unorganised retail, deals, sponsorships and partnerships, is about Rs 10, 000 crore

Winner Sports Ltd, a wholly owned subsidiary of Pantaloon Retail India Ltd that runs Planet Sports chain of retail stores in the country, is planning to launch a 30,000 sq ft sports specialty store in the country within 12 months, Ravdeep Singh, chief executive officer, Winner Sports told DNA.

“It will be one of its kind experience store for sports in the country. We are in discussions with three developers of three different cities at the moment so, the location is not decided yet,” Singh said.

Winner Sports will spend close to Rs 10 crore in readying the large format store. It will also invest Rs 60 crore in order to open 40 new stores this year, of which around 15 will be exclusive stores for casual youth shoe brand Converse, for which it is a licencee.

“Converse is the hottest brand right now. Here all film celebrities are sporting Converse, though India is yet to catch up to the brand’s international fame,” Singh said. Planet Sports is a multi-brand outlet that sells apparels, accessories, shoes and equipment of international brands like Speedo, Wilson, Prince, Spalding, Callaway, Converse, Puma, Reebok, Nike and Adidas. Most of the brands are a speciality in one or the other kind of sports like— swimming, tennis, squash, golf, running and basketball. Singh said that more brands are set to enter the shops. “We are going to bring four new international brands to our stores soon,” Singh said.

There are currently 69 stores that the retailer runs across cities like Mumbai, Bangalore, Hyderabad, Delhi, Chennai, Kolkata, Ahmedabad, Nagpur, Pune, Jaipur, Gurgaon, Ludhiana, Surat, Guwahati, Indore, Kanpur, Faridabad, Mangalore, Calicut, Nashik, Shillong and Siliguri.

Of these stores majority are run under Planet Sports, three under Converse stores and a few others under brands Adidas and Puma, for which the company is an authorised retail franchisee.

Singh said that the company aims to become a dominant player in the sports retail segment. “There is nobody (organised) in the multi-brand sports retail business in India, as they see success coming out of Planet Sports, more players will look at addressing this segment of retail. We are seeing like-to-like store (same store sales) growth of 22% year-on-year,” he said.

Singh said that the total size of the sports market in India including organised and unorganised retail, deals, sponsorships and partnerships, is about Rs 10, 000 crore.




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