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OZEE, the new video on demand platform by Zee Digital

Punit Goenka, MD & CEO, ZEEL, said, "In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher.

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Zee Digital Convergence Ltd (ZDCL), the digital arm of Zee Entertainment Enterprises Ltd (ZEEL), has launched a new video on demand (VoD) platform OZEE.

Offering the galaxy of entertainment, the OZEE app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. The name, company executives said is inspired by the letter 'O' symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of ZEE!

Punit Goenka, MD & CEO, ZEEL, said, "In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. Living in the 'instant' era, OZEE will make content available within minutes of its television telecast."

As 'appointment viewing' sees a paradigm shift, more and more people are choosing to watch content on their personal devices, in their own personal time. So while OZEE caters to a much larger and valuable target audience the primary focus will be the 18-24-year-olds who live by the 'Apne Pace Ki Zindagi' and seek 'Entertainment now'.

Debashish Ghosh, CEO, ZDCL, said, "We believe that OZEE will define the future consumption benchmarks of entertainment content from ZEEL and deliver an effortless and pleasurable experience to all viewers of 'on demand' content on OZEE - irrespective of location, age group, SEC and comfort with technology platforms."

With access across all devices and platforms (Android, iOS), viewers can consume OZEE free of cost. The shelf life of a show on OZEE will be of a lifetime. Among OZEE's key features include a superior interactive video viewing experience even over low bandwidth connections across devices, follow this show, timely notifications and more.

Karan Jaitapkar, business head – OZEE, said, "OZEE is not like any other video on demand platform. We believe we are an all-encompassing social entertainment solution that every individual can leverage. They can seek their special dose of entertainment at their convenience and enjoy, share and celebrate at their own pace."

As for future plans, OZEE will own the world of (ZEE) entertainment. The platform will also showcase exclusive content, be it award shows, movie premieres or concerts - basically anything and everything to do with entertainment.

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