Japanese auto major Nissan is targeting sales of one lakh units in the next fiscal as it sees India one of the high-growth markets in the world. The company is hoping to close the current year with 50,000 units.
“We are working with a long-term target of achieving 10% share in the market by fiscal 2016. The current share is about 1.6%. We have worked out a strategy to grow the market share by expanding the dealer network and rolling out more new models,” Takayuki Ishida, managing director of Nissan Motor India, said.
Nissan does not have any direct sales network in India and operates through an alliance with Hover Automotive India. It plans to ramp up its number of dealers to 300 by fiscal 2016 from current 95. Nissan has a four-lakh unit capacity manufacturing unit at Oragadam in Tamil Nadu, which was set up with an outlay of about `4,500 crore and is jointly operated with the French major Renault.
“We still have headroom in the existing unit in Tamil Nadu. We are expecting the production to be at about three lakh units this year, including exports of about one lakh units. We are planning to expand the capacity in the next 2-3 years. We can either add capacity at the existing unit or look for another site in Tamil Nadu or even go out of TN for another site,” he said.
Nissan markets six products in India, with Sunny and Micra leading the pack. The company is now planning to ramp up volumes by targeting the first car buyers by launching Datsun.
“We are planning to launch four new products in the current fiscal, including Datsun. We are targeting the first car buyers with this model and we also expect this to give us the much required volumes,” Nitish Tipnis, director – sales & marketing, Hover Automotive, said. While the officials refused to divulge the pricing strategy, it is expected to be priced between `2 lakh and `4 lakh.