Myntra Logistics not to merge with Flipkart's logistics arm Ekart: Myntra CEO Ananth Narayanan

Fashion e-tailer Myntra on Thursday said there will be no merger of its in-house logistics business with Flipkart's logistics arm Ekart.

"We are not merging Myntra Logistics with Ekart. We are going to use Myntra Logistics for fashion-value added services ...," Myntra Chief Executive Officer Ananth Narayanan told reporters here.

At present, Myntra is using in-house logistics Myntra Logistics as well as Ekart and some third-party players such as Blue Dart, among others, for its services.

A section of media had reported that Flipkart CEO Binny Bansal was learnt to be in the process of merging the in-house logistics business of Myntra with Flipkart's logistics arm Ekart to leverage common infrastructure in logistics and warehousing.

Flipkart acquired Myntra for about $330 million in 2014.

Narayanan said, "the company is thinking about operations - that is fashion-specific services around try and buy.

To another query, Narayanan said the company still stands by its earlier statement that its overall unit economics are getting closer to profitability and will break even in 2016.

"We still very much stand by it", he said.

Towards this end, he said, the company has made big improvements by having discounts dropped and supply-chain cost reduced in the last quarter.

"We have actually made very large improvements on first two - that is: droping discounts by six per cent and reducing supply-chain cost by five per cent in the last quarter.

"Both are really helping us to achieve our unit economics. So, definitely we are heading in the right direction," he added.