Starbucks, the US coffee chain known for its signature sandwiches and beverages, has added a local touch to its menu with dishes like Murg Makhni Pie and Mutton Seekh in Roomali Roti to compete with other chains that too have indigenised offerings.
As it opened the third outlet in Delhi at Connaught Place on Wednesday, Starbucks said it sees India among its top five markets and promised local sourcing.
“We feel India will be among the top five markets for our business in the long term. We plan to aggressively grow our business, expanding stores and providing locally relevant innovations,” John Culver, president, Starbucks Coffee China and Asia Pacific, said.
Starbucks entered India with an equal-stake joint venture with Tata Global Beverages by setting up the first outlet in Mumbai in October. The JV set up two outlets in Terminal T3 of the Indira Gandhi International Airport in Delhi last month.
Culver said the Indian consumers have embraced Starbucks and the company plans to concentrate on the metros and launch more stores in the months to come.
He, however, did not disclose investment details.
Last year Tata Starbucks had announced plans to open 50 cafes in India with an investment of Rs400 crore.
The store also offers Tata Tazo tea in addition to the Indian Espresso Roast that is sourced locally through the coffee sourcing and roasting agreement with Tata Coffee.
“We serve the finest espresso, sourced and roasted in India and are confident that our specially designed food offering will appeal to our customers here,” Avani Saglani, CEO, Tata Starbucks Ltd said. Culver said that local craftsmen have been involved in designing the outlets, which would have distinct Indian imprint such as weaved interiors.
The brand which now has seven stores in the country will have direct competition from outlets such as Cafe Coffee Day and Barista.