More fresh products, localisation VW's top priority in India

German auto major Volkswagen is working to bring more feature-packed fresh products every year to India while revving up localisation instead of trying to compete in the highly competitive mass market segment.

Having learnt lessons in the past decade of its presence in the country, the world's largest automaker has undertaken a course correction and is working to establish itself as the most preferred 'affordable premium brand' in India.

"We have been here (in India) for ten years now as a brand but we are still in the learning phase. Some of the assumptions that we took in the early days when we came then with Vento and Polo, they have proved to be not 100 per cent right," Volkswagen Group Sales India, Director VW Passenger Cars, Michael Mayer told

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)