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Micromax launches two affordable Windows-based phones

Tuesday, 17 June 2014 - 6:35am IST | Place: New Delhi | Agency: dna

Home grown handset manufacturer Micromax on Monday launched two Windows based phones -- Canvas Win W121 and Canvas Win W092. With this launch the company becomes the first Indian handset maker to launch Windows-based phone.

Priced at Rs 9,500 and Rs 6,500, the phones are expected to be the most affordable Windows phones in the country so far. The devices will be available across the retail stores and e-commerce portals by early July.

Sporting a 5-inch HD IPS display, Canvas Win 121 is power-packed with a 2000 mAh battery. It has 8MP rear camera with flash and a 2 MP front camera. The device has 32 GB expandable memory.

The Canvas Win W092 has a 4-inch IPS display and is packed with a 1500 mAh battery. It is equipped with a 5MP rear camera with flash and 0.3MP front. It also has a 1GB RAM and 8GB ROM.

"Micromax's innovative demeanor and belief in strong partnerships has culminated in today's launch powered by Microsoft's UI enriching platform and Qualcomm's next generation processor. We will continue to introduce products and services that simplify and enhance the data experience of consumers across markets," said Sanjay Kapoor, Chairman, Micromax.

"With Micromax Canvas Win, Windows Phone is now available to a whole new group of consumers in India, who are looking for innovation and value," said Bhaskar Pramanik, Chairman, Microsoft India.

The devices are powered by the new Windows Phone 8.1 operating system and a Snapdragon 200 processor. Understanding the Indian consumer segment, the devices have dual-SIM support. Only few Windows smartphones have a dual-SIM support in the country so far. Nokia had launched Lumia 630 last month, it was the first dual-SIM Windows device.

The new Windows Phone 8.1 focuses on personalising and customising the phone with features that can be controlled by the user offering a multitude of features for work and fun.

One can enjoy a personalised user interface with LiveTiles and find faster ways to connect via the People Hub, which bring together friend updates and social networks into one place. Users can now search swiftly and smartly using the pre-loaded Internet Explorer 11.

The Windows Phone App store has over 300,000 apps and also powers a very active developer ecosystem to provide consumers with a delightful app experience.

Globally the Windows Phone is an aspirational brand, with live tiles reflecting the user's priorities.




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