Maxus India wins media duties for OLX in multi-agency pitch

Media and communications agency Maxus India on Tuesday said it has bagged the media duties for online classifieds platform OLX following a multi-agency pitch.

The agency will manage all traditional media outlets as well as content marketing for the brand and the account will be managed by the New Delhi team, the company said in a statement.

"Changes in the technology and media domains, as well as the growth in the internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same," OLX India Chief Executive Officer Amarjit Singh Batra said.

Maxus South Asia Managing Director Kartik Sharma said, "Maxus strategy based on consumer and category understanding, along with a strong focus on ROI, led to this new-age business win. Our vision is two-fold - to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand."

OLX India has 80% market share of the consumer-to- consumer (C2C) online classifieds in India, and is the leading classifieds for used cars and motorbikes, mobile phones, and household items.

"We are confident about delivering ground breaking solutions for driving OLX's business objective. We are looking at innovative and customised solutions to connect buyers and sellers in every small town and village in India," Maxus Managing Partner Navin Khemka said.