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MakeMyTrip sees domestic business growing 50% this year

Saturday, 24 May 2014 - 6:25am IST | Place: Mumbai | Agency: dna

Focuses on pilgrimage and luxury segments

Online travel company MakeMyTrip is targeting 50% growth in domestic travellers this year on strong positive economic sentiment, and is focusing on emerging segments such as pilgrimage and luxury.

"We are looking to grow segments such as pilgrimage and luxury, along with adding new destinations such as Lakshadweep, Arunachal Pradesh and Odisha," Mohit Gupta, chief business officer-holidays, said.
The most popular domestic tourist destinations are Lakshadweep, Meghalaya, Arunachal Pradesh and Odisha, he said.

"Internationally, Singapore, Thailand, Hong Kong, Dubai and the UAE continue to be popular among Indian travellers due to proximity. We have also witnessed greater interest in Jordan, Turkey, Greece and Hungary, as well as Cambodia, Vietnam and China," he said.

Gupta said the Nasdaq-listed is also looking to grow its business in North America, Europe, among others destinations.

"We recently acquired EasyToBook.com, a company with rich inventory of online hotel reservations in Europe, North America and other key global travel destinations. This will help us enhance the hotel offerings for our customers travelling to these destinations," he said.

The company has added new destinations including Cambodia, Vietnam and Jordan, and is expecting growth in Turkey, Bali, Greece and China.

Also, MakeMyTrip sees mobile emerging as the big channel for growth and new customer acquisition.

"More customers have come online in the past two years, thanks to rapid adoption of smartphones, and the trend is moving towards m-commerce, or mobile ticketing," he said.

In holiday packages, MakeMyTrip's biggest all-year-round destinations for domestic tourists are Kashmir and the Andamans, followed by Bhutan, which does not require visa for Indians.

On future outlook, Gupta said, "Our bigger goal is to bring more customers online -- flight-ticketing business is well-penetrated, but the scope of growth for online players in hotels and holidays segment is immense."

The company sees Ladakh business, its biggest in terms of number of passengers, growing 90% this year over 2011, the first year of operations for the destination.

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