Jio said that Airtel as a dominant player in the Indian

telecom market for the last 22 years cannot plead ignorance to the implication of undue advantage it will gain by use of such word.

"Airtel has wilfully, deliberately and knowingly misled the Indian public," Jio alleged.

Reliance Jio has asked ASCI to ask Airtel to withdraw the subject advertisement and any related advertisement claiming themselves to be India's fastest mobile telecom network, cease and desist from using the word "official" and withdraw any reference to Ookla or Speed test in all advertising or promotional material.

Ookla in its letter to Bharti Airtel on February 28 had said "Ookla is pleased to announce that Airtel is the winner of Speed test by Ookla's fastest Mobile Carrier Award in India.

The award certifies that Airtel achieved the fastest mobile network speeds in India from consumer initiated speed test results in Q3 and Q4 of 2016, it said.

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)