Jaguar, Merc or BMW? Ola launches luxury ride service in Mumbai

Country's largest taxi aggregator Ola, which recently launched a riding offer at as low as Rs 6/km, on Friday introduced luxury service Ola Lux in the city, under which a rider can choose from a slew of luxe cars.

The company said under the new scheme, a passenger can book a Jaguar, Merc, Audi, BMW, Fortuner, Honda Accord for a minimum fare of Rs 200 and charged at Rs 19/km. A ride time charge of Rs 2/min is also applicable, it said.

The new chic category is available across south Mumbai to begin with, and would be introduced to other parts of the city soon, Ola Chief Marketing Officer Raghuvesh Sarup said.

"With a growing number of young executives, entrepreneurs and professionals, the need for on-demand luxury sedans is growing tremendously in cities," Sarup said, citing the reason for introducing the service.

Founded in January 2011, Ola offers its services across 102 cities and has over 3,50,000 cabs and 1,00,000 autos and taxis under its platform. Its services include Ola Shuttle and Ola Share for daily commute and ride-sharing, respectively.