ITC Ltd stated in the handout and the website alert that they want people to be aware of the quality of Sunfeast's Yippie! Noodles.
Even as instant noodles in India are going through a difficult phase with vanishing act from shelves of stores all around, ITC is doubling up its efforts to divert customer loyalty from Maggi noodles to its Yippee! brand of noodles.
Retailers and distributors have been given handouts by ITC stating that Sunfeast Yippie! Noodles are safe. A local retailer in Mumbai said, “We have been asked to show this handout (picture attached) to customers so that they can be assured of their safety before buying Yippee! Noodles.”
ITC, on the website of Sunfeast Yippee has put out an alert stating, "Stringent tests are conducted for our food products at ITC's NABL accredited Life Sciences and Technology Centre as well as FSSAI approved, NABL accredited external laboratories. In all these tests, our food products have consistently been found to comply with all regulatory standards."
The company further said, "No restrictions have been imposed in any state on the manufacture, distribution or sale of Sunfeast Yippee noodles."
ITC Ltd stated in the handout that they want people to be aware of the quality of Sunfeast's Yippee! Noodles.
“People still come and ask for Maggi but I request them to buy Yippee! Noodles instead of Maggi. Hesitatingly, they buy Yippee!,” said a local retailer.
In the handout ITC also hinted on other Instant Noodle brands where the government has ordered to withdraw Nestle's Maggi noodles from the market and stated that lead in Yippee Noodles is found to be in permissible limits.
FSSAI, last week had ordered testing of various instant noodles, pasta and macaroni brands which includes Top Ramen, Foodles and Wai Wai to check whether these brands are following the food safety norms in the wake of Maggi controversy.
Nestle India, ITC, Indo Nissin Food Ltd, GSK Consumer Healthcare, CG Foods India, Ruchi International and AA Nutrition Ltd are the companies whose products have been listed for testing, according to FSSAI order.
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