22-year old Meghna Sharan cannot help peeping into her cellphone every five seconds as it pings even when she is out with her family for dinner. It's the instant messages being sent to her by her half-a-dozen friends frequently that's keeping her mind distracted.
With a smartphone in hand this is the story of most of the users across the country. Handset vendors and telecom companies have well recognised this and at their best trying to cater to this increasing set of target audience.
In line with the rising demand, Samsung on Wednesday re-launched its messenger -- ChatOn. It's a new version 3.5 of ChatOn and offers 1GB file sharing, instant message translation between english and hindi and up to 1,001 member's group chat.
Initially, Samsung had launched this platform in 2011.
It is a multi-platform service -- available across Android, iOS, Windows and BlackBerry among others. Currently, it has 200 million subscribers globally.
"Message translation is a very interesting feature that ChatOn version 3.5 has. It makes it possible for people speaking different languages to chat with ease," Tarun Malik, director of Media Solutions Center-South West Asia, Samsung Electronics told dna.
Samsung is also tying up with different operators including the leading GSM and CDMA players too ensure to ensure a better data connectivity to the consumers.
Deloitte India's 2014 TMT predictions has said that in 2014, instant messaging services on mobile phones (MIM) will carry more than twice the volume (50 billion versus 21 billion per day) of messages sent via a short messaging service (SMS).
This is a significantly greater ratio than in 2012, when 1.1 instant messages were sent for every text message. The popularity of the messenger services can also be ascertained by the recent deal of Whatsapp and Facebook worth $19 billion.
Another analyst, Kamlesh Bhatia - Research Director Gartner too said that, "The popularity of these messenger services are directly reflected on declining revenue of operators from SMS."