India is known to be one of the top coffee bean producing country and exports to Italy, Russia and Germany. With the prices for Arabica bean falling, Indian indigenous arabica coffee which constitute 1/3 of the total coffee production face stiff competition in terms of revenues.
One way to beat this would be taking popularity of Indian beans to an international platform and the Indian Coffee board plans to exactly achieve this by announcing a coffee festival in Bangalore.
One can expect an array of events to promote the coffee bean. From the basic strong scented 'Kaapi' to the extravagant Cappuchino, India will promote its diverse beverage at the platform.
This will be held between 21st to 25th January and around 12,000 visitors are expected to participate in the event.
"Indian coffee, grown under tree shade, is very popular in the international markets," said Jawaid Akhtar, chairman of the government-run Coffee Board of India as quoted in a BBC report.
In 2013, India's coffee exports rose marginally by nearly 3% to 3.14 lakh tonnes in 2013 on the back of sharp jump in re-export of instant coffee, despite sluggish global prices, according to the Coffee Board report presented to the media.
The country had exported 3.05 lakh tonnes of coffee in the previous calender year and this opportunity will help India improve its standing in the global market.
The oldest coffee chain in India is Cafe Coffee day while the latest entrant is Starbucks-Tata alliance and Indian coffee-mongers are definitely lapping up the options and variety.
What to expect at the event:
The event will focus on issues of health aspects of coffee and innovative and alternate channels of coffee delivery to consumers.
There will be workshops on processing, brewing, roasting, espresso making, cooking with coffee, art on silk and coffee entrepreneurship.
A trip to Coorg, called ‘Coffee Trail to Coorg,’ will be conducted at the end of the festival as per the Coffee board website.
The first three editions of the festival were held in Bangalore, the traditional coffee capital of the country, whereas the fourth edition was organised in Delhi.
So, book your entries and head to Bangalore for some hot cup of coffee.