IBS, Group M grab honours at Yahoo Big Idea Chair 2013

GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013. The flagship Big Idea Chair though was bagged by digital agency IBS Unified for conceptualising ‘Hyper Personalization – the world’s first CRM powered Display campaign’ for Tata Docomo. The awards this year saw 426 entries from 61 agencies representing work for 137 brands and recognised creativity, innovation and imagination displayed in digital media.

On the win, Tushar Vyas, managing partner- South Asia, GroupM Interaction, said, “Over the last year, the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations they are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204.”

The Blue Frog nightspot in central Mumbai played host to the fourth independently held Yahoo Big Idea Chair India Awards 2013. This year, the award invited entries across nine categories: Display advertising, online video advertising, social media, technology (best use), mobile advertising, search, and content marketing.. 

Sabyasachi Mitter, MD, IBS Unified, said, “We are delighted to bag the prestigious Yahoo Big Idea Chair. Clearly, digital has tremendous potential for innovation, and are excited about setting the bar high.” 

By arrangement with MxMIndia.com