HP Deskjet’s Mr Butterfingers makes you spill the laughs

Many of you may identify youself as ‘butterfingers’. If you are, then you will sympathize with the protagonist of the latest ad film by HP Deskjet, where it uses a clumsy protagonist to bring out the message of spill free refill system.

The ad uses humor to narrate the story of ‘Giridhar’, a clumsy boy who drops everything he touches. From his childhood when he spills a bowl of gravy, to dropping a catch during a cricket match. He even has problem with the ladies as he ends up spilling food and drinks over his dates. The most humorous moment is the reaction of the father of the boy whose face Giridhar accidentally smashes a cake on.

The only thing he manages to drop but not spill is the HP Deskjet ink refill, which comes to the relief of his father.

The ad film conceptualised by BBDO India captures the misfortunes of the protagonist in a very humorous way. The background score of the ad also acts as good support to it.

As for the product such as printer ink the idea of a safety cap for cartridge is definitely a good idea. This is as the costs of printer ink cartridges can be worked out to be more expensive than the printer itself.

Overall, the ad is a combination of insight and simple and clear execution. The brand definitely was not clumsy in the creation of this ad film.