Housing.com starts new platform for real estate developers

Realty portal Housing.com today said it has introduced a new platform to help real estate developers and brokers manage their prospective buyers and business.

The new platform 'Housing Partner' is a web-based dashboard that will help property sellers to monitor and manage leads in an effective manner, all within a single and convenient interface, Housing.com said in a statement. In January, Housing.com merged with The News Corp-backed realty portal PropTiger.com. The latest technology-powered product is aligned with its objective of becoming a preferred digital platform for all stakeholders within the real estate ecosystem, it said.

Through this product, developers would be able to enhance productivity by being able to view leads, purchase qualified leads and accordingly customise their offerings. "Technology has always been in the DNA of all products offered by Housing.com and with Housing Partner , we have once again redefined the role of technology within the real estate industry," said Mani Rangarajan, Chief Business Officer - Platform Business Unit, Housing.com.