India tech cos reposition themselves at Davos. Infosys, Wipro and TCS are making a strong attempt to be seen as to AI, IoT based solution providers.
"Digital Inclusion means saving one Rhino, one drone at a time," says a flyer shared by TCS at Davos. Another one says, "Digital Inclusion means not losing the crop to blight." Tata Sons chairman N Chandrasekaran and TCS CEO Rajesh Gopinathan are speaking about offering increasing solutions based on internet of things.
Infosys CEO Vishal Sikka is leading discussions with other global leaders. An invite to business leaders by Infosys reads, "We are transitioning into a truly digital future, one that is being shaped by the decision-making capabilities enabled by AI and automation technologies. Organisations are exploring areas where technology and computing power can further amplify our human potential ? such as customer service, business intelligence, and security. As technology reshapes our world, how might we imagine a future where we create exciting new customer experiences, generate new kinds of industries and jobs, and help ensure that humans are central to the fourth industrial revolution?"
Wipro organised a debate on how technology will enable responsive leadership to mitigate the negative impact of automation while offering new opportunities to citizens. At the Wipro event, delegates could experience new technologies through HoloLens. Rishad Premji, chief strategy officer and a member of the Board told me that Wipro is increasingly focusing on artificial intelligence and machine learning based solutions for its clients worldwide. "Wipro HOLMES is designed with a focus on enterprise use cases from IT and Business process areas, has the ability to continuously learn from new data, recommend a solution and predict failures," the company is promising its clients.
For Indian technology companies, this is new language. For decades they have created a successful business model based on cost arbitration and coding solutions. As the fourth industrial revolution manifests itself across the world, the three leading technology companies are presenting a new face to global clients in Davos.
TCS CEO Gopinathan says their Digital Empowers campaign is about using technology for solving the society's challenges and not just on corporate needs.
At Infosys, the focus on its new automation platform MANA. "The word mana, from the Polynesian word for a pervasive spiritual force, and similarly used in many languages and cultures around the world, is an excellent inspiration for our endeavour to bring this purposeful AI to the enterprise," says Sikka. Companies like Johnson Controls say that Infosys is helping them build leading edge automation capabilities.
At Wipro, its Holmes platform is already delivering AI and machine learning solutions to Indian and global clients. Several banks and financial institutions are begun deploying Holmes for customer centric and back end processes.
Industry body Nasscom says that fintech software will be a $45 billion market by 2020 globally. For Indian tech companies, this and other opportunities are the new goals. Other segments that are becoming key markets include 3D printing, cyber security, data analytics, augmented reality and new applications of virtual reality.
Some smart marketing and repositioning is the key word for these industry leaders.
"Hello Humans. I am cognitive computing. I am Holmes."
The world may soon recognise Indian IT for more than its coding skills.
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