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Harish Manwani to chair all-new creative ad award IndIAA

Organised by the India chapter of the International Advertising Association (IAA), which is in its silver jubilee year, the IndIAA Awards is being billed to honour "real hardworking creative advertising."

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Here is an all-new advertising award for India's creative best. It stands out from the crowd as the top captains of big business are on the jury, and entries are being nominated, without an entry fee.

Organised by the India chapter of the International Advertising Association (IAA), which is in its silver jubilee year, the IndIAA Awards is being billed to honour "real hardworking creative advertising."

Chairing the jury is C, chief operating officer, Unilever, and non- executive chairman of Hindustan Unilever, with senior business leaders such as D Shivakumar (chairman & CEO, Pepsico India), Bhaskar Bhatt (MD, Titan), Mayank Pareek (president - passenger vehicles unit, Tata Motors), Sangeeta Pendurkar (MD, Kellogg India), Sanjeeb Chaudhari (global CMO and regional head - South Asia, Standard Chartered Bank) and B Sriram (MD, State Bank of India).

Manwani said that creativity is critical to great advertising - advertising that ultimately helps to build successful brands. "Effective advertising implies the existence of deep consumer insights, the rigour of a repeatable process between the client and agency and optimal level of media spends. Only then does a great creative idea get transformed into effective advertising."

There is no entry fee for the awards, Srinivasan K Swamy, president, IAA India, told dna. Asked whether this would compete with the major awards in the country – notably the Abby from the Advertising Club and the Kyoorius Awards, Swamy said there is space for all awards to co-exist.

Added Pradeep Guha, chairman, IndIAA Awards: "In its inaugural edition, advertising campaigns that were released between July 1, 2014 and June 30, 2015 will be honoured in multiple product and service categories. To qualify for an award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner and a challenger brand (a newcomer) would be awarded."

The jury meeting is scheduled to happen on September 2 and the awards ceremony is likely to be held in early October 2015. Details on categories, criteria and nominees are available at indiaa-awards.org. Campaigns can be nominated by mailing a link of the film at awardsindia@gmail.com.

(In arrangement with MxMIndia.com)

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