The maximum number of golds won by an agency this year - three - was from Lodestar UM
"It's all in the family," said CVL Srinivas, CEO South Asia, GroupM on his network of media service agencies in India winning 28 metals at the Media Abby last evening. Held as part of the ongoing three-day Goafest, behind held in Goa, the Media Abby is conducted by the Advertising Club for excellence in use of media. Goafest is jointly organised by the Advertising Agencies Association of India and the Ad Club.
According to Pratap Bose, president of the Ad Club and also chairman of the Media Jury, as many as 70 leading professionals constituted the judging process which was held over four days. There were 674 entries as against the 619 of last year from 53 agencies. "This year we attracted the best possible response in the Media category over the years," said Nakul Chopra, chairman of the Goafest Organising Committee. There were a total of 74 metals awarded – 12 Golds, 23 Silvers and 39 Bronzes.
"The quality of entries was more or less similar to that of last year with nothing really very outstanding and hence there was no Grand Prix awarded," Bose said.
Commenting on the overall trends in the entries, he said that with the pressure on margins and the bottomline, getting creative in media is possibly taking a backseat.
Meanwhile, Shashi Sinha, CEO, IPG Mediabrands India is happy to see his network of agencies winning 14 metals. The maximum number of golds won by an agency this year - three - was from his network's Lodestar UM. "It speaks for the splendid work put up by our teams from across all our offices," Sinha said.
The Advertising Club does not award a title of Media Agency of the Year at the Media Abby and also does not rank agencies in any specific order of metals.
Along with the Media Abby, the Publisher Abby category of the Creative Abby was awarded on Day 1 of the Goafest. There were 62 entries in all from across 10 publishers and 17 metals were awarded. There were four Golds, six Silvers and seven Bronze metals. Bose admitted that the awareness for the Publisher Abby needs to be raised to generate more entries from across the print media.
In arrangement with MxMIndia
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