Mumbai-based Girnar Food and Beverages has welcomed the recent initiatives undertaken by Unilever and Tata Global Beverages (TGB) towards sustainable crop practices in India.
In a statement, Girnar's Sachin Bhansali said the efforts were a step in the right direction for the entire tea industry.
According to recent media reports, FMCG players like Unilever and TGB have initiated plans to evaluate environmental friendly methods for tea crop protection in India.
Both the majors have announced their plans to produce all agro raw materials through sustainable crop practices by 2020.
"Girnar welcomes and supports initiatives of public interest and for long-term benefits of consumers, environment and stakeholders. The company reiterates its commitment towards reduction in use of plant protection formulations by supporting good agricultural practices in line with other industry majors for 110% sustainability by 2020," the company said in a statement.
TGB recently announced its commitment towards lowering the use of synthetic plant protection formulations.
"The ongoing scientific research by Tea Research Institute, in cooperation with the Tea Board of India, along with inter-governmental not-for-profit organisation CABI will go a long way in improving people's lives by applying scientific expertise to improve practices in agriculture and improve environment," the Girnar statement said.
In the coming weeks, authorities would review existing crop practices and the limitations of current techniques in India, according to Girnar.
In cooperation with the Tea Board of India, Tea Research Institute, Indian Tea Association and the United Planters' Association of South India, officials would look at pilot eco-friendly projects and non-pesticide management of pests. The Tea Board of India is already pioneering work in the area through 'Trustea' and more recently with the launch of a new plant protection code, it said.