German flooring tile major Avant eyes 20% market share

German flooring major Avant Holding, which manufactures composite tiles and roofing materials, today said it plans to corner over 20% of India's flooring market in the next five years.

"We are not averse to put up a manufacturing facility here as this market is very important for us. Our 18 months of experience here has been extremely good and if all goes well, we want to make India an export hub for the rest of Asia.

However, nothing has been finalised and we are looking for the right tax incentives to finalise the location," Avant Holding's International Marketing Director Philip Mazloumian said here. He said that Avant has an equal marketing joint venture with NCC Urban, the residential property arm of the Hyerabad-based infra major NCC.

Talking about his company's future plans here, Mazloumian said he is targeting a market share of over 20% market in the flooring market, since there is an increasing demand for non-wooden and non-tile based flooring solutions.

"We are taking additional steps to increase our dealer network which stands at 40 now, to ensure timely co-ordination and deliveries, improve implementation during contracting as well as achieve complete satisfaction from our valuable customers," Mazloumian said.

He said that currently, 70% of sales come from the retail sector and the rest from institutional sales, which together stands at around Rs 6 crore this year. Avant manufactures flooring, roofing, wall paneling and ceiling solutions with cutting-edge materials and elegant designs, which are available in over 20 countries.