Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy India was an elated man on Tuesday night. For the advertising behemoth he steers was named Agency of The Year for the fourth time in a row.
And if that weren’t enough, came the icing — The Grand Effie — touted as the most popular award in the advertising industry.
In its the 12th year, The Effies 2012 Awards is organised by the Ad Club and enjoys participation from the entire advertising fraternity.
With an impressive score of 280 points, Ogilvy India won a total of 9 golds, 11 silvers and 3 bronzes in addition to The Grand Effie worth 20 points.
It was adjudged the Agency of the Year last year as well, with a score of 195 points. The agency then won a total of 7 golds, 6 silvers and 6 bronzes.
Pandey said any creative work must mean something to the consumer who eventually impacts the client’s business. He believes successful campaigns are those that are not only effective but also deliver the clients’ message in the best possible manner.
Ogilvy won two gold in the Integrated Advertising Campaign category, for Fox Crime’s ‘The Photograph Case’ campaign and STAR India’s ‘Satyameva Jayate - Managing a Billion Expectations’ campaign.
It also won a gold in the Digital Advertising (Online/Mobile Communication) category for Fox Crime’s ‘The Photograph Case’ campaign.
The agency managed to win two golds in the ‘Services-Others’ category, one for the ‘Satyameva Jayate - Managing a Billion Expectations’ campaign for STAR India and the other for the ‘Undumb India’ campaign created for The Hindu.
It also managed a gold in B2B Advertising with its ‘Drive into the Big League’ campaign created for Vodafone India.
In the ‘Best On-going Campaign’ category, Ogilvy India won three golds for ‘How Madhya Pradesh became INCREDIBLE In Incredible India’ campaign created for Madhya Pradesh Tourism; ‘Yeh Badhiya Hai’ campaign for Asian Paints Apex; and ‘The Ultimate bond — 20 years and Still Going Strong’ created for Fevicol.