Ferrari labelled 'most powerful' brand globally

Ferrari has been named the most powerful brand in the world.

The Italian car-maker was labelled the best based on its desirability, loyalty and consumer sentiment, according to a brand strength index released by Brand Finance.

According to news.com.au, Brand Finance CEO David Haigh said Ferrari's logo of the prancing horse is 'instantly recognisable the world over'.

The brand is among 11 others in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull.

But despite being powerful, Ferrari is far from one of the world's most valuable brands, ranked number 350 in the world with a value of four billion dollars.

Instead, tech companies dominate the top 10, along with consumer goods and food products.

The brands that made it to the AAA+ rating are as follows:

Ranking Name

3 Google
12 Coca-Cola
27 Walt Disney
63 PwC
110 L'Oréal
181 Hermès
203 Red Bull
238 Unilever
265 Rolex
350 Ferrari
368 Mckinsey


Brand Finance's world's most valuable brands 2014 ($US) include:

Apple, US, $104.68 billion

Samsung, South Korea, $78.75 billion

Google, US, $68.62 billion

Microsoft, US, $62.78 billion

Verizon, US, $53.47 billion

General Electric, US, $52.53 billion

AT & T, US, $45.41 billion

Amazon, US, $45.15 billion

Walmart, US, $44.78 billion

IBM, US, $41.51 billion

Toyota, Japan, $34.90 billion

Coca Cola, US, $33.72 billion

China Mobile, Hong Kong $31.84 billion

T, Germany, $30.61 billion

Wells Fargo, US, $30.24 billion

Vodafone, UK, $29.61 billion

BMW, Germany, $28.96 billion

Shell, Netherlands, $28.57 billion

Volkswagen, Germany, $27.06 billion

HSBC, UK, $26.87 billion