Dentsu Aegis Network South Asia chairman & CEO Ashish Bhasin has grand plans for the India office of London-headquartered media agency Vizeum. And in order to that, he has roped in Shripad Kulkarni, a former COO of the network's agency Carat, to helm operations.
Although there are rumours that outgoing CEO S Yesudas, who set up Vizeum operations in the country, may quit Dentsu Aegis to set up his media firm or join a rival agency, for the moment, he is staying on to focus on content and analytics within the group.
Kulkarni will report to Bhasin and will join the Dentsu Aegis Network India Executive Council. Yesudas will continue to report to Bhasin.
With more than 30 years of experience across various media specialisations, Kulkarni was until last week, CEO of Percept Allied Media which he founded in 2006. An MBA from the Jamnalal Bajaj Institute, Mumbai, Kulkarni has worked in agencies like Contract, Clarion, Ogilvy and his own entrepreneurial venture called M:ideas. He serves on the Board of media research body MRUC.
Commenting on the appointment, Bhasin said: "With the wealth of experience that Shripad brings in and the thorough knowledge of the business that he has, I am sure Vizeum India will touch new heights under his leadership," adding: "I also want to thank Yesudas for the great job that he has done in helping start Vizeum operations in India from the scratch and bringing the agency to the level at which it is today."
"The sheer dynamism of Vizeum as a brand excites me," said Kulkarni, who is taking charge on Thursday.
Some of the clients that Vizeum handles in India include BMW, Lotus Herbals, TI Cycles, MTV, Hindware, Jet Airways, Allied Blenders and Distillers, Luxor and the recently won HDFC Bank amongst others.
In arrangement with MxMIndia.com
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