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Carmakers zoom into new fiscal with robust sales

Maruti suzuki, Hyundai Motor, Mahindra & Mahindra, Ford India, and even bike makers like Hero MotoCorp and Honda Motorcycles & Scooters started the new years with strong sales.

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Leading auto makers Maruti Suzuki, Hyundai Motor and M&M began the new financial year with robust sales in April as also two-wheeler majors Hero MotoCorp and Honda Motorcycles & Scooters.

Ford India and Renault too reported good sales growth in April.

Maruti Suzuki India (MSI) said its domestic sales increased by 16.2% during the month to 1,17,045 units as against 1,00,709 units in April 2015.

"Driving this robust growth for Maruti Suzuki are the new premium offerings Ciaz, Baleno, Vitara Brezza and S Cross. Communicating a new design philosophy, powered with new technologies and innovations, some of these products are on wait list," MSI Executive Director, Marketing & Sales R S Kalsi.

The company is making all efforts to improve availability of Baleno and Brezza to meet commitment to customers, he added.

The company saw sales of its utility vehicles, including Gypsy, Grand Vitara, Ertiga, S-Cross and recently launched compact SUV Vitara Brezza surge over 3-fold to 16,044 units from 4,452 units a year ago.

Sales of compact segment, comprising Swift, Estilo, Ritz, Dzire and Baleno increased by 8% to 45,700 units in April as against 42,297 units a year ago.

However, sales of mini-segment cars including, Alto and WagonR declined 9.9% to 31,906 units compared with 35,403 units in the year-ago period.

Rival Hyundai Motor Ltd (HMIL) India's domestic sales rose 9.7% to 42,351 units last month as compared to 38,601 units a year ago.

"In an industry seeing challenges on rural sales and diesel vehicle sales, Hyundai continued its growth momentum with volume growth of 9.7% over last year with strong performance of... Creta, Elite i20, Grand," HMIL senior vice- president sales and marketing Rakesh Srivastava said.

Home-grown utility vehicle major Mahindra & Mahindra saw its domestic sales growing 14% at 39,357 units last month compared with 34,467 units in April 2015.

The company's Chief Executive (automotive division) Pravin Shah said the company expects to maintain its growth momentum with wide range of product portfolio as well as the new launches of variants and refreshes.

Commenting on the diesel ban issue, he said: "We do hope that the Honourable Supreme Court, while taking a decision on diesel vehicles ban in NCR region on May 9, will take cognisance of all the facts, including the role that the automotive industry plays in the country's industrial growth." 

Renault India's sales zoomed over threefold to 12,426 units in April as against 4,001 units last year.

"The Renault KWID has received an overwhelming response in the Indian market, not only from the metros but also from smaller cities and towns," Renault India Country CEO and Managing Director Sumit Sawhney said.

On the outlook, he said: "Going forward, we are confident of maintaining the sales momentum, as we strategically working towards expanding our sales and service network in India." Likewiswe, Ford India also reported 32.44% rise in its domestic sales at 6,531 units last month as against 4,931 units in the same period a year ago.

"Our three-pronged brand transformation strategy based on introducing products that customers want and value, addressing the cost of ownership perception and delivering a differentiated customer experience has enabled us to deliver above industry growth rate," said Anurag Mehrotra, executive director, Marketing, Sales, and Service at Ford India.

In the two-wheeler segment, market leader Hero MotoCorp reported a 15% increase in sales at 6,12,739 units in April as against 5,33,305 in the same month last year.

Rival Honda Motorcycle & Scooter India (HMSI) reported 26.51% increase in total sales at 4,31,011 units in April. It had sold 3,40,679 units in the corresponding month last year.

Bajaj Auto, however, saw its total vehicle sales dip by 2% last month at 3,30,109 units as against 3,36,274 units in the same month a year earlier.

India Yamaha Motor posted 65.75% jump in sales to 63,927 units in April.

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