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Bajaj Finance Limited aims to grow the Consumer Finance vertical by 35%

Tuesday, 22 April 2014 - 3:54pm IST | Place: Mumbai | Agency: dna webdesk

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Bajaj Finance Limited (BFL), the lending arm of the Bajaj Finserv group, is looking at increasing their loan book size by 35% this summer through the Great Indian Summer Festival, a first of its kind promotional offer, exclusively designed for consumer durable customers.

This offer will be available across 115 markets and extends till June 15, 2014. The shopping festival is an initiative launched by any Indian financer this season, with prizes declared every week. With this festival, the company at consolidating its leadership position in the consumer finance segment by gaining a substantial share of loans acquisition market. 

“This is a step ahead to deliver world-class services to cater to the needs of our customers. It is aligned to our core philosophy of delivering customer centric solutions, driving values and giving them compelling reasons to choose us” says Rajeev Jain, CEO, Bajaj Finance Ltd. 

How to participate: 

*The contest is open to any customer who avails an interest free EMI finance worth INR 7,000 and above on a consumer durable product through Bajaj Finance Ltd. Post the purchase,

*The customer needs to reply to a simple SMS during the offer period.

*The offer allows the customers to choose from a range of consumer durable products across cities and avail exciting prizes and schemes. 

“For customers, the offer is a Triple Bonanza. The contest has been designed in a manner that the customer can avail the retailer discounts, avail BFL’s EMI finance at no interest and enrol for the Great Indian Summer Festival contest as well. The consumers stand a chance to win plethora of exciting prizes every week.” Says Devang Mody, President, Consumer Finance, Bajaj Finance Limited. 


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