This pharmacy led by yoga guru is spread across the country and sells a splendid range of food and personal care items.
Popularly known as a spiritual leader and for his infamous yoga camps, Baba Ramdev has managed to capture the attention of market analysts through his pharmacy 'Patanjali Ayurved Limited (PAL)'.
This pharmacy led by yoga guru is spread across the country and sells a splendid range of food and personal care items.
According to a report by multinational brokerage company CLSA, Patanjali is bigger that Emami and Jyothy Labs and is "perhaps the fastest growing fast moving consumer company in India".
The report 'Wish you were listed: Patanjali Ayurved' states that the company has revenues in excess of Rs 2,500 crore for 2014-15. The company achieved such a milestone in less than a decade.
PAL was founded in 1997 as a small pharmacy but today its revenues have more than quadrupled in the past three years.
The report says, "PAL perhaps lacks most ingredients for building a large-scale consumer goods business, be its negligible A&P (advertising & promotion) spends or distribution network. Yet, the brand power of a yoga guru has brought PAL into the top league with topline reportedly in excess of Jyothy Labs and Emami."
The company is now looking at 'traditional' ways to expand its business and the target is to more than double the topline in coming years.
"While competition must be keeping its fingers crossed, all we can say is- 'Wish you were listed'", adds the report.
Baba Ramdev had partnered with 'Acharya' Balkrishna in 1990s to manufacture medicines and took the responsibility to make yoga popular.
According to the CLSA report, Baba Ramdev has no stake in PAL. Balkrishna holds 92% stakes in the firm and the remaining 8% is held by a Scotland based NRI couple- Sarwana and Sunita Podar.
Reportedly, in FY15, Patanjali Ayurved has crossed Rs 2,000 crore in annual revenues. Reports say that Jyothy Labs had recorded a profit of Rs 121 crore in FY15 whereas Emami reported a consolidated revenue of Rs 2,217 crore with a net profit of Rs 485 crore.
The CLSA report says that Patanjali Ayurved has a network of franchise stores across the country without any A&P investments so far.
The report suggests that PAL products are mostly available at a discount of 15-30% to compete with the existing brands and it is even available on e-commerce portal Amazon.
Media reports say that defence research organisation (DRDO) has asked PAL to manufacture and market their herbal supplements and food products in abroad as well.
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