Car manufacturer Audi has reportedly claimed that it did not use a copycat of one of New Zealand musician Pauly Fuemana's songs in its latest television advert.
Fuemana's widow has accused the car giant of using OMC's hit song 'Land of Plenty' and is now seeking compensation.
Although, the company has admitted it considered using Fuemana's song but denied that the tune it eventually commissioned was a copycat, stuff.co.nz reports.
Lawyers for Kirstine Fuemana and Universal Music have written to Audi, pointing out the copyright infringement' with the noticeable similarities between the original soundtrack and the one used in the Land of Quattro advert, and asked the company to make a 'sensible offer' to avoid further legal action.
However, Audi has denied the claim and said that its song was an original created for the commercial and when its ad agency, bcg2, made early enquires about licensing the original chorus of the song, it proved too costly and had already been used in another commercial.
Chief executive of bcg2, James Blackwood said that advertising often looks to popular culture for its references, as does pop music and OMC's Land of Plenty is great, so they briefly considered it adding that because Audi is a prestigious and innovative brand, they chose to create something new and unique.
The report said that the original song's author, Greg Johnson also denied the claims of Audi plagiarising the lyrics.